Posting more often doesn't automatically boost engagement—in fact, spamming feeds can annoy fans and hurt your reach. Social media algorithms favor engaging content over sheer volume. As industry experts stress, "posting regularly will not ensure that you appear at the top of newsfeeds. Posting quality will."

This applies especially when you're trying to build a lasting Spotify fanbase—authentic engagement always outperforms volume-based posting.

It's actually harder to get new fans to listen to a full album from an unknown artist, whereas a single is quick and accessible. Music marketing experts often advise stacking singles one by one to attract listeners.

As one strategy guide explains: "New artists should be releasing mostly singles instead of albums. It's much easier to get potential fans to listen to one or two songs than 30 to 60 minutes of music."

This approach is particularly effective when you understand how to trigger Spotify's algorithm with just one track, maximizing each release's potential impact.

Many artists believe landing a Spotify editorial or big-curator playlist is a magic bullet. While editorial playlists do spike streams initially, data shows streams alone don't translate to lasting growth.

One analysis of Spotify features found that even after months on prominent playlists, follower growth was minimal. In short, playlists offer visibility, but you still need a plan to convert those listeners.

Learn the right way to approach playlist promotion with our comprehensive Spotify playlist pitching guide for 2025.

Services that promise instant streams or followers typically use bots or click farms, which do nothing for your real fanbase—and can even get you in serious trouble.

Bot streams deliver no genuine fans or algorithmic lift. As highlighted in our detailed analysis, they are "fake and risky, while organic streams are authentic and beneficial for your career."

For a deeper dive into identifying and avoiding these scams, read our comprehensive guide on Spotify promotion scams vs. legitimate strategies.

Lots of artists dream of one hit that makes them famous, but the data says otherwise: viral fame often fades quickly. As one expert notes, "going viral can temporarily spike a musician's visibility, [but] it rarely translates into sustained growth."

For example, the "Harlem Shake" was massively viral, yet the artist Baauer didn't see long-term career success from that moment alone.

Learn proven strategies for sustainable growth with our guide on how to go viral on Spotify without ads using authentic engagement tactics.

It's tempting to think that great talent or music will "speak for itself," but the music market is incredibly crowded. Industry professionals warn that talent is just "one piece of a larger puzzle"—without planning and promotion, even exceptional music gets overlooked.

As one myth-busting analysis explains, it's a "common assumption that if an artist has talent, success will naturally follow," but in reality the field is so competitive that "artists need to have a clear marketing strategy."

Don't wait for a big break—create one by marketing your music wisely. Our guides on breaking through the Spotify algorithm and building a loyal fanbase provide actionable strategies for independent artists.